How Much Does It Cost to Migrate to Kajabi in 2026? (Real Pricing Guide)

Dianne Empeynado
Vetted Kajabi Expert | Website Designer
Where sleek design meets bulletproof tech & support.

Last updated: August 27, 2026

A Kajabi migration is priced by component, not a single flat fee, so the total starts at whatever combination of website, courses, and funnels your business actually needs. A 3-page website starts at $1,000, a course with up to 20 lessons starts at $350, and funnels start at $660–$1,000 depending on type. A simple website-only migration can start around $1,000, while a full, complex migration, website, courses, and funnels, typically starts at $2,000–$3,500+, depending on scope.

Most pricing pages for this kind of work hide behind "contact us for a quote." This one doesn't. Below is the real breakdown: what moves the price, what's actually included at each component, what to prepare before you start, what a migration needs to account for, and how the math compares if you do it yourself.

Whether you're a coach, course creator, or online entrepreneur, I've been working inside Kajabi since 2017, first on Kajabi's own Technical Support team, then as a VIP Implementation Specialist, before building and migrating sites independently. Every number below comes from actual migration projects, including genuinely complex migrations spanning multiple courses and funnels, not a guess at what sounds reasonable.

Key Takeaways

• Pricing is component-based: a website, each course, and each funnel is priced individually, then combined based on what your migration actually needs.
• A 3-page website starts at $1,000, a course with up to 20 lessons starts at $350, and funnels (opt-in, sales, or webinar) start at $660–$1,000, with email or event automation included in every funnel.
• Page count beyond 3, lesson count beyond 20 per course, and copy direction (keep, refresh, or rewrite) are the biggest factors that move a price above the starting point, always scoped during a consultation rather than guessed at upfront.
• Every component includes full content transfer, Kajabi-native setup, and cross-device testing before handoff, no shortcuts or broken embeds.
• Deep copywriting and brand strategy aren't part of migration pricing; those are handled by trusted specialists when a project needs that layer.
• What you prepare beforehand, copy direction, brand assets, an automations list, is the single biggest factor in whether a migration takes two weeks or six.
• DIY migrations aren't free, they typically cost real hours of your own time, easily 20–40 hours or more depending on scope, which is worth weighing against a fixed, component-based price with a vetted Kajabi Expert handling even the most complex migration.

Jump to a section:

• What Affects the Cost of a Kajabi Migration
• Kajabi Migration Pricing by Component
• Example Migrations: How the Components Add Up
• What's Included (and Not Included) in Every Component
• What to Prepare Before You Start
• What a Migration Needs to Account For
• DIY vs. Hiring: The Real Cost Comparison
• FAQ: Kajabi Migration Costs

What Affects the Cost of a Kajabi Migration

Because pricing is built component by component, the total for your specific migration depends on:

• Number of website pages — the base website price covers 3 pages; additional pages beyond that are scoped based on how many you need and how complex each one is.
• Number of courses, and lessons within each course — the base course price covers up to 20 lessons. A course with 8 lessons and a course with 45 lessons are not the same job, so lesson count inside each course matters as much as how many courses you're moving.
• Copy direction — are you keeping your existing copy as-is and just refreshing the design, keeping the same vibe with lightly updated copy, or starting with entirely new copy? Each of these is a different scope of work.
• Platform you're migrating from — moving from Teachable or Thinkific is usually more straightforward than migrating a custom WordPress site, and multi-platform consolidations (website on one platform, courses on another) add to a migration's complexity.
• Number and type of funnels — opt-in, sales, and webinar funnels are each priced individually, and each includes its own email or event automation setup.
• Content type — video hosting, downloadable files, and membership or community features all add setup time.

Once you know which of these apply to your situation, the component pricing below should feel less like a guess and more like a fit. If your migration is really more of a full website redesign paired with a platform move, that combination is common too, and worth mentioning during scoping.

Kajabi Migration Pricing by Component

Rather than one flat price, each piece of a migration is priced on its own, then combined based on what you actually need moved:

All three funnel types already include their email or event automation build, that's not a separate line item on top. Pages beyond the base 3, lessons beyond 20 per course, and any custom scope (multiple courses, multiple funnels of the same type, complex automations) are quoted based on your specific project during a consultation, not guessed at from a generic list.

Example Migrations: How the Components Add Up

Since most real migrations combine more than one component, here's what that looks like in practice:

These are starting points based on the base scope of each component (3 pages, 20 lessons). If your website needs more pages, your course runs longer than 20 lessons, or your copy needs significant rewriting rather than a straight transfer, the actual number moves up from there, which is exactly why "starting at" is the honest way to talk about this instead of a capped range.

What's Included (and Not Included) in Every Component

Regardless of which components your migration includes:

• Full content transfer (pages, copy, images)
• Kajabi-native setup, no shortcuts or broken embeds
• Testing across desktop and mobile before handoff

Courses additionally include:

• Module and lesson structure rebuild inside Kajabi's course format
• Video, download, and quiz re-integration

Every funnel additionally includes:

• The funnel pages themselves, built and tested
• Its full email sequence and automation setup (or, for webinar funnels, the event email sequence: reminders, day-of emails, and replay follow-up)

What's not included: deep copywriting and full brand messaging strategy aren't part of migration pricing. If your project needs that layer, whether that's a full copy rewrite or a brand voice overhaul, I bring in a trusted specialist from my Kajabi Experts Circle rather than stretching outside what I do well. This gets scoped as a separate, transparent line item, not folded quietly into the migration price.

What to Prepare Before You Start

A quick checklist for anyone about to migrate, whether you're doing it yourself or bringing in help:

• Asset access or exports — images, videos, and downloadable files from your current platform. In many cases, you can simply grant me direct access to your original platform and I'll pull everything myself, rather than needing you to export it all in advance.
• Copy direction — not every project needs brand-new copy. Some clients keep their existing copy exactly as-is and just want a fresh design around it. Some want new copy that still keeps the original brand voice and vibe. Others want entirely new copy paired with a new design. Knowing which of these fits your project helps scope things accurately from the start, rather than figuring it out mid-project.
• Brand assets — whether you're keeping your current brand or refreshing it as part of the move, gather your fonts, color palette, logo files, and any professional photography you want used.
• List of active automations — every email sequence and trigger currently running, even the ones you forgot about.
• Funnel inventory — opt-in, sales, and webinar funnels currently live, with their URLs.
• Course and lesson count — how many courses, and roughly how many lessons in each, so pricing can be scoped accurately from the start rather than adjusted mid-project.
• Contact and customer data export — a backup of your contact list: names, emails, tags, and any custom fields you use for segmentation. Purchase and transaction history itself isn't part of what's migrated here, that stays with your existing payment processor (see the note on this below).
• A "content freeze" window — a few days where you pause major edits to your current site so nothing gets missed mid-move.

Having this ready before migration starts is the single biggest factor in whether a move takes two weeks or six, and in whether the price quoted at the start matches the price at the end.

What a Migration Needs to Account For

A Kajabi migration involves more moving parts than it looks like on the surface, and a complex migration involving multiple courses, funnels, or platforms only amplifies this. A few things that catch people off guard if they're not planned for upfront:

• Broken automations — email sequences and triggers can silently stop firing after a move, sometimes not discovered until a sale is missed.
• SEO redirects — old page URLs need to be mapped and redirected properly, or you lose search rankings you've already earned.
• Video and image re-uploads — large course libraries take longer to move than expected, especially if files need re-compressing or re-hosting.
• Third-party integrations — Zapier connections, CRM syncs, and tracking pixels (Meta Pixel, Google Analytics) need to be reconnected on the new site, not assumed to carry over automatically.
• Email deliverability — if your email sending is also moving to Kajabi, DMARC, DKIM, and SPF records need to be set up on your domain, skipping this is a common reason emails start landing in spam right after a migration.
• Student course progress — if you're migrating existing courses, students' lesson-completion progress doesn't carry over from most other platforms. Worth planning how you'll communicate that to your students ahead of time.

These aren't reasons to avoid migrating, they're the reason a migration plan matters more than migration speed, especially on a complex migration with a lot of moving parts. This is why every migration I run starts with a redirect map, automation audit, and full component scope, page count, lesson count, funnel count, before anything gets moved or priced. Once a project wraps, many clients also want a plan for what happens next, which is exactly what ongoing Kajabi Virtual Assistant support covers.

DIY vs. Hiring: The Real Cost Comparison

Migrating yourself is possible, and it's worth being honest about the trade-offs before you decide, especially once a project moves beyond a simple one-page site into a genuinely complex migration:

A DIY migration converts your time into the cost, and that time cost only grows on a complex migration. A paid migration converts that same time into a known, component-based price and removes the guesswork.

FAQ: Kajabi Migration Costs

Does Kajabi charge for migration? No, Kajabi's platform fee doesn't include migration help. You either do it yourself or hire outside help, like a Kajabi Expert.

How is a Kajabi migration priced? By component, rather than one flat fee. A website, each course, and each funnel is priced individually, then combined based on what your specific migration needs. A 3-page website starts at $1,000, a course with up to 20 lessons starts at $350, and funnels start at $660–$1,000 depending on type.

What if my course has more than 20 lessons, or my website needs more than 3 pages? Those are scoped individually during a consultation rather than priced from a generic list, since a 45-lesson course or a 10-page site is a meaningfully different job than the base scope, and often qualifies as a complex migration in its own right.

Do I need to provide brand-new copy, or can I keep what I have? Either works. Some projects keep the exact existing copy and just get a design refresh, some keep the same voice with lightly updated copy, and some start fresh with entirely new copy. This gets sorted out during scoping, not assumed either way.

Does the price include copywriting or brand strategy? No. Migration pricing covers content transfer, technical setup, and design, not writing new copy from scratch or building out a brand strategy. When a project needs that layer, it's handled by a trusted specialist from the Kajabi Experts Circle and scoped as its own line item.

Can you access my old platform directly instead of me exporting everything? In many cases, yes. If you'd rather grant direct access to your current site than manually export every image, video, and file yourself, that's usually the faster and easier path for both of us.

How long does a paid migration take? To be realistic about the range: as fast as 2 weeks for a simpler, well-prepared project, up to 6 weeks for a fuller, more complex migration with multiple courses and funnels. Having your content, brand assets, course and lesson counts, and automations list ready ahead of time is what most often keeps a migration on the shorter end of that range.

Do funnels include the email automation, or is that priced separately? It's included. Every opt-in, webinar, or sales funnel comes with its email or event automation setup built in, that's not an add-on charged on top.

Will my customer purchase history transfer over too? No, purchase and transaction history stays with your existing payment processor. What does transfer is your contact list, names, emails, tags, and any custom fields you use, so your segmentation and audience data carry over cleanly.

Will I lose my SEO rankings during migration? Not if redirects and page structure are handled correctly, this is one of the most commonly overlooked steps in a rushed migration.

Do you require a deposit before starting? Yes. Payment is split into three milestones: a 50% deposit to begin work, 40% at the Build Milestone once the desktop and mobile versions are fully built out, and the final 10% at Final Delivery, after final QA, testing, and handoff. This keeps payment tied to visible progress at each stage, rather than one lump sum upfront or a surprise final invoice.

Do you work with coaches, course creators, and entrepreneurs outside of these examples? Yes. While the components above cover the most common migration needs, the same pricing structure applies whether you're a coach consolidating a coaching program, a course creator moving a content library, or an entrepreneur bringing an entire business, website, funnels, and email, onto Kajabi for the first time.

Ready to Move to Kajabi Without Losing Your Content, Funnels, or Rankings?

Every component above includes the same standard: full content transfer, Kajabi-native setup, and cross-device testing before handoff, so nothing quietly breaks after go-live, on a simple project or a complex migration alike. Want to see what this actually looks like on a real project? Browse real Kajabi migration case studies, including full before-and-afters and client results.

See what's included in a Kajabi migration →, or if a redesign is part of the plan, take a look at Kajabi website design alongside it.

Related Reading

• How to Choose the Right Kajabi Expert (And What to Ask Before You Hire)
• What Makes a Custom Kajabi Website Actually Custom (And Why It's Not Just Design)
• Why Your Kajabi Website Looks Fine But Isn't Converting (And How to Fix It)
• Kajabi Migration & Redesign: What Actually Happens to Your Website, Courses, Email & Funnels

The Author

Dianne Empeynado is a Kajabi Website Designer and vetted Kajabi Expert known for designing across a wide range of styles, feminine, modern, minimalist, editorial, bold, professional, corporate, and everything between, with every site and migration structured around how the business actually works, not just how it looks. She's worked with coaches, course creators, and entrepreneurs since 2017, and was formerly on Kajabi's own Technical Support and VIP Implementation team, so every migration she runs, simple or genuinely complex, is backed by platform-level technical accuracy most designers don't have, including complex platform migrations, advanced automation rebuilds, and redirect strategies that protect the SEO rankings clients have already earned. She was ranked the #1 Kajabi Expert in Kajabi's official Expert Directory before it closed and its network migrated to Contra.

That combination, real design range, structural thinking, and technical depth, is why she's a top-rated Kajabi specialist on Contra, a Fiverr Vetted Pro, available on Upwork, and a member of the Experts Circle, a peer-vetted network of Kajabi professionals.

What began as a solo website design business has become a creative studio, built to support creators, coaches, and entrepreneurs through more stages of their business, while keeping the same thoughtful, personal approach that's always mattered.

See the range for yourself in the portfolio, or start your Kajabi migration here.